ATB Ventures, the innovation arm of Alberta-based financial institution ATB Financial announced the findings of its Tech and Trust report, which includes original research from more than 1,000 survey participants. The report found 62 per cent of respondents are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent […]
Rewarded engagement company Influence Mobile announced its acquisition of Blind Ferret, an agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile’s rewarded engagement platform [E]ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, […]
Travelport has partnered with Amazon Web Services (AWS) to use advanced cloud technology to accelerate the digital transformation of retailing in the travel industry. The collaboration, which unites globally renowned expertise in travel technology, cloud technology, and hyper-personalised retailing, will focus on optimising Travelport’s recently launched next-generation platform, Travelport. It will also drive innovation in travel […]
Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
Language I/O, released its multilingual chatbot for Salesforce. Live chat is expected to grow by 87 per cent over the next 12-18 months and real-time conversations help increase the customer retention rate by 50 per cent. What’s more, analysts have predicted that by this year, 85 per cent of customer service interactions will be automated […]
GoDaddy Inc. announced the launch of GoDaddy Payments, a new payments solution that enables GoDaddy Websites + Marketing and Managed WordPress WooCommerce customers to handle all of their commerce transactions directly through GoDaddy. GoDaddy Payments is built using the technology and teams acquired from Poynt in December 2020. GoDaddy Payments provides a fast and secure […]
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised […]
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
