SoftBank's Z Holdings Agrees to Pay $1.61 Billion for Yahoo Trademark

Yahoo Japan Corporation, a subsidiary of Z Holdings Corporation, announces that it has entered into an agreement (the “Master Agreement”) regarding the Yahoo! Japan License Agreement (the “Existing License Agreement”). Yahoo Japan is currently the country’s most trafficked news website and it was under temporary ownership of Z Holdings. Yahoo Japan paid a regular royalty […]

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  • Yahoo Japan Corporation, a subsidiary of Z Holdings Corporation, announces that it has entered into an agreement (the “Master Agreement”) regarding the Yahoo! Japan License Agreement (the “Existing License Agreement”).

    Yahoo Japan is currently the country’s most trafficked news website and it was under temporary ownership of Z Holdings. Yahoo Japan paid a regular royalty for the rights to use the Yahoo brand name in Japan and associated technologies. Those royalties will now stop in lieu of a one-time upfront payment.

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    Verizon Communications Inc is offloading media businesses including Yahoo and AOL to private equity firm Apollo Global after struggling to compete with internet giants in a $5 billion deal set to close in the second half of this year.

    The Yahoo Japan transaction will go into effect after the Apollo deal closes.

    Previously known as Yahoo Japan, SoftBank’s internet business rebranded as Z Holdings and is betting on services such as payments app PayPay and chat app Line for growth in Japan and Southeast Asia.

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