The new set of media metrics enable marketers to directly tie media exposure to consumer purchases. Affinity Solutions, a consumer purchase insights company, has launched Comet, an intelligence platform that uses consumer purchase signals as the source of truth for marketing outcomes. Comet delivers a complete view of consumer spending fueled by Purchase Media Metrics […]
SAS Customer Intelligence 360 delivers purpose-built marketing with rich functionality for adaptive planning, journey activation, and real-time decisioning. SAS Customer Intelligence 360 is now available in AWS Marketplace, Amazon Web Services’ digital catalogue of thousands of software listings that run on AWS. AWS customers can now access SAS Customer Intelligence 360’s accelerated deployment and Martech […]
Users can create and modify automation using a conversational interface by combining Einstein GPT, Salesforce’s generative artificial intelligence, with Flow. Salesforce has added Einstein GPT and real Data Cloud capabilities to Flow, its portfolio of automation tools. Users can automate complex workflows and trigger actions based on real-time changes by powering Flow with Data Cloud, […]
Content+ uses artificial intelligence to enable program administrators and marketers to tailor content to their organisations, representatives, and audiences’ unique needs. Hearsay Systems, a provider of digital client engagement solutions for the financial services industry, has launched Content+. With Hearsay Content+, digital content administrators can design, manage and curate exclusive, compliant, third-party content collections within […]
Catchlight leverages generative AI techniques with the lead insights it develops to create personalised emails to the prospect. Catchlight now provides AI-generated emails to advisors to send to prospective new clients. Built directly within the Catchlight platform, this new feature draws from the data-enriched profiles Catchlight creates for an advisor’s leads and drafts emails to […]
The call summaries feature provides three-to-five-sentence takeaway snapshots from every call. CallRail has released Premium Conversation Intelligence, an artificial intelligence-powered solution built on speech recognition for call summaries and call sentiment analysis. The call summaries feature provides three-to-five-sentence takeaway snapshots from every call. These summaries can be filtered by the campaign to pinpoint insights, keywords, […]
Sales representatives will also be able to see how their skills scores provided by buyers compare to their peers. Corporate Visions, a provider of sales coaching and improvement solutions, launched TruVoice, a system that automatically pinpoints areas of weakness in a salesperson’s skills and their selling process based on direct buyer input. It sends the […]
Users can schedule, conduct, and observe sessions with the online project management dashboard and video meeting interface. Forsta, a provider of market research, customer experience, and employee experience technology, released Forsta Discussions, an integrated qualitative research tool for planning, conducting and monitoring video focus groups within the Forsta Human Experience (HX) Platform. With Forsta Discussions, […]
Enablement teams can share what they’ve learned, as well as continue to expand their knowledge, by connecting with learners at other companies in the Highspot Spark Community. Highspot, a sales enablement platform provider, today launched Highspot University, a centralised learning space where customers can learn at their own pace with courses, certifications, and workshops to […]
New platform features include card tokenisation and integration with WhatsApp Commerce that allows the display of product information and images in WhatsApp channels. Clickatell, a mobile messaging and chat commerce provider, launched Chat Commerce Platform as a Service (CCPaaS) to help companies connect, interact, and transact with customers on messaging platforms. Clickatell’s Chat Commerce Platform […]
