News

Omnicom shareholders will own 60.6% of the combined company and Interpublic shareholders will own 39.4%, on a fully diluted basis.

Marketing Cloud’s new eRFM analysis harnesses AI to process and analyse dimensions of customer behavior.

With Frame AI’s capabilities, HubSpot will accelerate its ability to unify structured and unstructured data across the customer journey at scale.

The orchestrator intelligently combines the use of APIs, through its autonomous API Agent, and direct over-the-top interaction with web interfaces,

React Score provides clear rankings across categories, helping brands quickly prioritise responses, monitor reputation health, and track performance in real-time.

SecureGPT democratises complex data, enabling frontline associates to easily query vast datasets through natural language searches.

Action Agent empowers life sciences teams to make smarter, data-driven decisions – harnessing the power of Large Language Models (LLMs).

Smart Facets adds to the current list of Smart Response options offered by HawkSearch including Conversational Search and Smart Summary.

During the Black Friday trial period, over 35,000 users worldwide leveraged Pic Copilot to create marketing materials.

Post-Back is powered by Aarki’s proprietary AI platform and sifts through real-time user signals to create cohorts of high-value consumers.