Clickatell Launches Chat Commerce Platform As A Service

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New platform features include card tokenisation and integration with WhatsApp Commerce that allows the display of product information and images in WhatsApp channels.

Clickatell, a mobile messaging and chat commerce provider, launched Chat Commerce Platform as a Service (CCPaaS) to help companies connect, interact, and transact with customers on messaging platforms.

Clickatell’s Chat Commerce Platform as a Service delivers full, authenticated commerce experiences within the most widely adopted mobile messaging environments, such as WhatsApp, Apple Messages, SMS, and USSD.

This next evolution of Clickatell’s Chat Commerce Platform allows businesses to create chat commerce experiences, providing relevant, in-context brand experiences and secure payment capabilities. New platform features include card tokenisation and integration with WhatsApp Commerce that allows the display of product information and images in WhatsApp channels.

CCPaaS integrates with leading payment gateways, allowing businesses to process transactions within the chat interface. With card tokenisation, consumers can pay via a link in any messaging channel, leading to a Clickatell-hosted checkout that tokenises the user’s payment information and saves it for future use. The platform is PCI-DSS, ISO27001 and SOC2 compliant, ensuring the highest security standards for data protection and privacy.

Clickatell’s CCPaaS includes the following features:

• Customisable chatbots to automate conversations, handle customer inquiries, and drive sales.
• Smooth escalation from chatbots to live agents, who can access conversation history and customer information.
• Real-time analytics and reporting into customer behaviour, chatbot performance and transaction data.
• Integration with CRM, enterprise resource planning, and other business systems, like Shopify, Zendesk and Salesforce.
• Embedded payments, with a secure link, hosted order pages, check out with Order Management integrations, and a rich user experience in available channels.

“The launch of Clickatell’s Chat Commerce Platform as a Service marks a significant milestone in our company’s mission to revolutionise customer engagement and facilitate frictionless commerce within messaging apps,” said Pieter de Villiers, CEO and co-founder of Clickatell, in a statement. “We run our lives within messaging apps; whether arranging a lunch with a friend or scheduling a school drop-off, messaging is convenient and simple. Our new platform enables our favourite brands to serve us in these same messaging platforms with a full commerce experience, such as checking into your next flight and paying for a seat upgrade.”

“As commerce continues to evolve yet again, we are helping brands to engage with their customers in this emerging chat commerce space,” said Jeppe Dorff, chief product and technology officer at Clickatell, in a statement. “Our vision has always been to create a chat commerce platform that is focused and built around the key performance metrics that matter most to our customers, performance and operational efficiencies, customer satisfaction and increased business improvements. Our Chat Commerce Platform as a Service not only achieves that vision, it also provides an unparalleled user experience for both brands and their consumers, while fostering digital transformation and in context communications with the click of a button. With our innovative low/no-code platform, businesses may rapidly implement and customise their chat commerce solutions, regardless of technical expertise.”