News

The campaign reimagines a 1990s sitcom pilot to spotlight the brand’s iced coffee heritage and drive app-based engagement.

PVH Corp partners with OpenAI to embed generative AI across operations, enhancing creativity, personalisation and consumer engagement for Calvin Klein and TOMMY HILFIGER.

OpenAI has launched a new macOS app for Codex, introducing agentic workflows, multi-agent support and enhanced automation for AI-driven software development.

Microsoft launches the Publisher Content Marketplace, enabling publishers to license premium content to AI systems with transparency, control and usage-based monetisation.

Decart launches Lucy 2, an AI model that edits live video in real time using natural language, enabling new possibilities for livestream commerce and interactive marketing.

WP Engine Newsroom sets a new standard for modern publishing by unifying editorial, operational, and performance workflows into a single, integrated platform.

The partnership brings Intent IQ’s Bid Enhancement to Raptive’s network, strengthening advertiser demand fulfilment and publisher yield across traditional and ID-less omnichannel environments.

The deal reflects a shift toward creator-led paid social, expanding New Engen’s capabilities for scalable, measurable creator content and whitelisted distribution.

New AI-powered interface will enable advertisers, agencies, and publishers to interact with EDO’s investment-grade TV outcomes data using natural language — democratising access across client partner teams and accelerating time to insight.

By leveraging platform-direct, log-level data, B2beacon eliminates the blind spots common in tag-based measurement, capturing more impressions and delivering a true, end-to-end view of campaign performance.