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Salesloft’s new AI agents are designed to reduce manual work and help sellers prioritise deals, personalise interactions, and take timely action—making sales processes more efficient and effective.

The research shows that traditional metrics like click-throughs have steadily decreased since the launch of AIOs, while AI-driven impressions—surfaced via tools like AIOs—are surging.

The ProfileFuse™ technology combines Data Axle's proprietary data and AI-driven identity resolution to unlock deeper insights and scalable audience activation.

Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.

Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.

SmartAnalytics also supports integration with Snowflake Share and Snowflake Reader Account capabilities, enabling secure and efficient data sharing and collaboration.

The report reveals that CMOs are facing stagnant marketing budgets for 2025, with many turning to AI and data analytics to drive productivity gains.

The collaboration will enhance Aramex’s AI-driven customer interactions at scale, leveraging Sprinklr’s Case Management, Voice, and Conversational AI.

AdsAdvisor is expanding its reach with a global launch, evolving to serve a wider audience across the mobile app market.

Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.