Criteo is buying ad tech firm Iponweb for $380 million. The acquisition will accelerate its commerce media platform vision and offer better control to its enterprise marketers – and their agency partners – by leveraging Iponweb’s established DSP and SSP solutions. The acquisition expands media owner monetisation opportunities and provides critical services for first-party data […]
Headless commerce platform fabric launched a B2B platform for distributors, manufacturers and wholesalers selling to small, mid-market and enterprise-scale businesses. “B2B buyers and sellers are increasingly looking for ways to optimise sales efficiency, streamline business operations and leverage digital marketplaces to deliver better customer experiences,” stated the company. The platform’s B2B-specific features include bulk ordering, […]
Snap has launched 523, its first content accelerator program, designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources. Snap aims to build their businesses and audiences through the creation of premium Shows for Discover, Snap’s curated content platform. Applications to be part of the program are open […]
Facebook is facilitating more opportunities for creators in its app, with new ‘Professional Mode for Profiles’ to welcome new creators in, and updates for Creator Pages. The main added tool is the Professional Mode that provides an alternative platform for emerging creators to gauge audience insights, and connect. Professional Mode for Profiles will provide more […]
An augmented reality concept that links an intelligent holographic assistant to products, will soon provide information and advice to shoppers, potentially turning every product into its own sales, marketing, and support centre. A second-stage prototype developed by tech startup, Immertia, creates the holographic person that can only be seen by viewing through a smartphone camera, […]
TRADERVERSE, a next-generation intelligent social trading platform, has launched its Twitter, Telegram, and Discord channels in a bid to position itself as the leading social universe for stock and crypto traders. Built for traders by traders and already attracting some of the world’s top trading influencers to its doors, TRADERVERSE’s goal is to to empower […]
Lenskart, an Indian eyewear retailer, has formally entered the Middle East with state-of-the-art AI technology. The brand aims to secure 10-20 per cent of the regional $3.5 billion optiwear market by 2026. The brand’s flagship store will feature AI technology through a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers. […]
Cryptogram, an Asian blockchain public relations company, has officially upgraded its brand to MetaFocus, an online platform for metaverse content that will lead in the virtual economy and break through the imagination of digital marketing. MetaFocus integrates resources in the metaverse industry chain to provide customers with one-stop communication solutions. The new brand advocates encouragement […]
Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region. The acquisition of Oulo will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region. […]
Precisely, a provider of data integrity software, announced the acquisition of CEDAR CX Technologies. Precisely will add CEDAR’s cloud platform, expertise, and scale within hosted managed services to its offerings for wealth management, lending, and insurance. Financial terms of the deal were not disclosed. The acquisition will allow joint customers to share capabilities across CEDAR […]
