Minly Acquires Oulo For Creator Economy Growth
Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region. The acquisition of Oulo will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region. […]
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Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region.
The acquisition of Oulo will accelerate Minly’s growth trajectory and customer reach. The merged business will operate under the Minly brand and roll out its combined experience offerings across the entire region.
As part of the transaction, Oulo’s founder and CEO, Kamal Nazha, will join Minly as Chief Commercial Officer.
The global creator economy market exceeds $100 billion in value, and is still growing. Minly’s growth strategy for this market is developing a full-stack product suite empowering content creators to deliver meaningful experiences, across multiple mediums, to their fan base audiences.
Also Read: Is the Creator Economy Coming of Age?
The MENA region has over 450 million people, of which 30 per cent are between the ages of 18 to 30 – a group with a deep connection to social media, and fast contributing more to the global creator economy.
Mohamed El-Shinnawy, co-founder and CEO of Minly, said, “We are delighted to join forces with Kamal and the Oulo team. Consumers want authentic access to celebrities more than ever before, whilst stars need platforms to connect personally with their fan base. These market dynamics are very powerful, and scale is a competitive differentiator.
“Minly and Oulo share a common passion to create authentic enjoyable moments by connecting creators with their fans in unique ways, so we’re very excited about our future together in this fast-growing market.”
Kamal Nazha, founder and CEO of Oulo, said, “With its top-tier technology, investors, and team members, Minly is very well positioned to develop and dominate the creator economy market in the region and beyond, and I am very motivated to ensure this happens.”
