Snap Launches Content Accelerator Program, Adds Studio Features
Snap has launched 523, its first content accelerator program, designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources. Snap aims to build their businesses and audiences through the creation of premium Shows for Discover, Snap’s curated content platform. Applications to be part of the program are open […]
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Snap has launched 523, its first content accelerator program, designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources.
Snap aims to build their businesses and audiences through the creation of premium Shows for Discover, Snap’s curated content platform.
Applications to be part of the program are open until 1 February and participants will be selected by 1 March. Applicants must meet certain criteria. They must be minority-owned, which is to say at least 51 per cent of their company’s ownership must come from one or more underrepresented groups. They must have gross revenue in 2021, or the last 12 months, less than $5 million; have less than 20 full-time employees; and agree to comply with Snap’s content guidelines and terms and conditions.
Over the course of six months, Snap will provide up to 20 successful applicants with funding of $10,000 per month to support the applicants’ investment in concepting and filming content for Discover. They will also receive 1:1 mentoring from Snap’s Content & Media Partnerships team on how to best leverage the Snapchat platform to increase engagement and business goals.
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They will also be able to access workshops that provide insight into the best practices to be successful, with sessions from experts across Snapchat. In addition, they will be included in announcements and public events related to the 523 program, and will also have the opportunity to form connections with sponsors who are offering time and resources to the program. These include AT&T, Nissan, Target, State Farm, Unilever, Uber Eats, and McDonalds. Finally, members of the program will have the opportunity to connect with other companies within the 523 program, and build a stronger network through Snapchat.
“The voices of underrepresented groups have long helped shape mainstream culture, yet these creative minds often don’t see the equitable benefits from their impact,” said Starr Nathan, 523 Program Manager at Snap. “If you want to make a real change, you have to embed equity in the business. That’s why we are designing tailored workshops, providing funding and helping participants build sustainable businesses.”
Snap has also launched a suite of new features and tools in the 4.10 update for its AR creation software, Lens Studio.
Custom Landmarkers is an evolution of the Landmarkers and Local Lenses features introduced over the past couple of years, enabling Snap users to layer augmented reality onto dozens of popular destinations around the world. It will transform local landmarks into AR attractions. All it takes is a mobile device with a LiDAR Scanner to map the area and create a 3D model to bring into Lens Studio.
Snap has also introduced a new Sounds Library, offering users millions of songs to add to their own Lenses. And an API Library for Real-Time Data which pulls in real-time information from other sources, from the US stock market, to weather data. At launch, APIs are available from partners including FTX, Alpaca, Accuweather, and iTranslate.
There are also new monetisation opportunities for Lens creators. Lens Call-To-Action enables creators to include a link on a Lens, making it easy to drive Snapchatters to a destination like a merch shop.
