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Native AI brings intelligence inside the Optimove platform in the form of AI decisioning, creation, and analysis agents.

The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.

The new Ampersand-Fandango-Kochava solution enables studios to reach high-intent audiences and prove performance from TV exposure to verified ticket purchase.

ZoomInfo has made GTM.AI generally available as the verified data foundation that grounds AI agents across the GTM ecosystem in continuously verified B2B intelligence.

By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can deliver personalised, AI-assembled experiences at scale across channels.

Connecting Decision Fabric to AgenticOS provides partners with access to the full weight of the infrastructure and intelligence behind PubMatic’s OS for agentic advertising.

The company is also planning to launch an MCP (Model Context Protocol) server that will enable AI agents to connect to OtterlyAI data via a standard protocol.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.

Synthetic Customers power simulated conversations for AI agent testing and human agent training, while unlocking deeper insights into customer behaviour.