IRI, a provider of solutions and services for consumer, retail, and media companies, has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated advertising reports into its marketing effectiveness solution, IRI Marketing Mix. The reports […]
InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]
Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]
Smartly.io, a social advertising automation platform provider, has joined the TikTok Marketing Partner program as an official Creative Partner and a Campaign Management Partner. Smartly.io provides an end-to-end solution across creative production, media buying, and insights. With beta testing set to begin in May, advertisers will be able to create authentic TikTok assets and launch, […]
Dstillery, a custom audience solutions company, launched ID-free Custom AI, a programmatic advertising solution powered by artificial intelligence to help advertisers reach their best customers without user tracking. Dstillery’s technology works by reaching ad impressions, not users, across all internet browsers. ID-free Custom AI is a form of behavioural targeting that uses AI to predict […]
MoEngage has partnered with Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. The collaboration allows brands to use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with […]
Exxact Corporation, a provider of high-performance computing (HPC), artificial intelligence (AI), and data centre solutions, now offers solutions that support NVIDIA Omniverse Enterprise. NVIDIA Omniverse Enterprise is an end-to-end 3D collaboration and true-to-reality simulation platform that connects design teams, their 3D assets, and software tools, enabling diverse workgroups to simultaneously collaborate on a single 3D […]
Yellow.ai, an experience automation platform provider, has augmented its marketplace with pre-built, low-code Dynamic AI agents. Yellow.ai’s Marketplace enables companies to deploy AI Agents in just a few clicks. Prebuilt Industry Templates support use-cases across key industries, while Prebuilt Channel Integrators support more than 35 channels, including WhatsApp, Facebook Messenger, Wechat, Slack, Twitter, Microsoft Teams, […]
Swift, the secure financial messaging services provider, will enable financial institutions to connect to its network and applications through public cloud providers Amazon Web Services, Google Cloud and Microsoft. This move will streamline access t financial messaging services to enable new innovation while ensuring robust resiliency and security. Customers will be able to connect to […]
Snap announced an array of new features across its platform at its annual Snap Partner Summit Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5 million Lenses that have been viewed over 5 trillion times. To help support further AR innovation, Snap introduced features, including […]
