CleverTap announced that it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia, and the Middle East. Combining […]
MMA Smarties commemorated innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 with NFTs. Known as Smarties MENA Into The Metaverse, the tokenised awards were created by an Istanbul-based artist, Efe Balun. He designed four exclusive animated artworks representing the trophy categories (Bronze, Silver, Gold and […]
Gig customer service platform Limitless released its third-annual GigCX report The Inevitable, Explosive Growth of GigCX. The headline data reveals that nearly 80 per cent of CX leaders surveyed feel that the GigCX model is ‘inevitable,’ and that it is here to stay. While most businesses deal with attrition and staff shortages, the research reveals […]
Quantum Metric has launched Visible, a platform that provides users with detailed insights into the customer journey and helps them make actionable decisions based on data. The Visible platform features session replay, customer journey analysis, business quantification, and interaction heatmaps. It provides metrics, heatmaps, clicks and taps, and conversion data, right from within the Google […]
IBF Net announces the expansion of its miniature Islamic economy into a metaverse with two components — a metaverse for learning and a marketplace. The new initiative is the first-of-its-kind application of metaverse technology to create a marketplace that ensures higher levels of consumer and investor protection and is also compliant with the faith and […]
Autochek, the automotive technology company has announced the acquisition of KIFAL Auto, Morocco’s automotive technology startup, to drive its expansion into North Africa. This acquisition represents the first major expansion of a West Africa-based startup into North Africa and it will facilitate pan-African collaboration to drive innovation across the continent’s growing automotive market. KIFAL Auto […]
Tableau adds new capabilities to Tableau Cloud, its software-as-a-service (SaaS) analytics platform. The new features include simplified self-service tools like Data Stories, smart suggestions through Einstein Discovery, and collaboration tools to work on shared data models. Tableau Online is being rebranded as Tableau Cloud as of this week, with Tableau CEO Mark Nelson telling the […]
SupportLogic, a support experience platform provider, launched the SupportLogic SX platform and applications for solving critical issues facing support organisations. Users of Intelligent Case Assignment in SX Predict can access SupportLogic’s AI-powered agent recommendations by suitability to work on the case, search for specific agents, or route inquiries to different queues. The new SupportLogic SX […]
Replicant, a provider of contact centre automation, has launched Thinking Machine with expanded support across messaging and digital channels. It allows consumers to resolve their customer support issues over the phone, through chat, or SMS, and seamlessly switch between these channels if necessary. Replicant’s Thinking Machine leverages a shared intent library to resolve customer issues […]
Pegasystems introduced Always-On Insights, combining Pega Customer Decision Hub with Celebrus Customer Data Platform (CDP). Always-On Insights brings together Pega’s artificial intelligence-driven engagement engine to optimise each interaction with Celebrus’ CDP that captures and collects compliant first-party customer data in real-time across digital channels. With Always-On Insights, companies can eliminate their dependence on third-party cookies […]
