Basis Technologies Launches Data Canvas

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Basis Technologies, a provider of cloud-based workflow automation and business intelligence software, released Data Canvas, with data visualisation capabilities that streamline campaign reporting.

Data Canvas improves communication between agencies and their clients through live, customisable dashboards. It automatically gathers data on ad tactics managed in the Basis platform, whether programmatic, vendor-direct, search and social.

By displaying planning and delivery data in live, customisable dashboards, Data Canvas enables agencies to do the following:

• Automate how campaign data is presented to clients;
• Reduce time spent manually creating and editing reports;
• Focus more resources on analysis, insights, and campaign strategy; and
• Determine impactful optimisations.

“Data Canvas can deliver deep insights that are part of the hallmark of Basis Technologies’ vision to create the most comprehensive automation and business management platform for digital media,” said Tyler Kelly, president of Basis Technologies.

“I believe the Basis platform showcases how agencies can improve their business relationships as well as the health of our industry overall by weaving together disparate teams, processes, and platforms.”

“Basis Technologies understands the essentials of agencies and digital media. Data Canvas helps our team synthesise and share vital information in easy-to-understand formats,” said Audra Foley, vice president of media at TAG.

“When we are able to provide clients with real-time campaign insights visually, it sparks creative collaboration, enabling us to channel more energy into actions and optimisations that drive performance for our media and our clients business.”