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The restructuring is part of WPP's broader strategy to simplify its organisational structure, improve operational efficiency, and provide clients with more integrated services across its network.

Aida’s launch supports Revenue Analytics’ goal to provide media organisations with practical tools that simplify complex pricing decisions.

The study found that when teams fully embrace and effectively use their CRM, 86% state that their system is the right size for their organisation, compared to 62% of teams with lower adoption rates.

Google Cloud’s Vertex AI helps Philips update marketing touchpoints more efficiently, manage compliance effectively, and ensure better use of existing and new assets by improving visual matching.

Agentbase’s features work together to provide users with clear, actionable insights about accounts and opportunities, improving their ability to analyse buying group completeness and pipeline opportunities.

Zoho develops AI tools intended to support users effectively while keeping model complexity manageable to avoid additional costs for consumers.

Convergence’s talent is expected to play a key role in advancing Salesforce’s broader AI agent roadmap, powering innovation across deep research, task automation, and industry-specific solutions.

The partnership aims to deliver personalised content to Samsung users through Taboola’s publisher network while helping publishers reach a wider audience.

Data Intelligence for Marketing helps organisations meet customer expectations faster by making it easier for anyone to access insights, run smarter campaigns, and do more with their resources using AI and trusted marketing partners.

The report reveals that AI is rapidly reshaping localisation, with over half of companies already adopting it and 81% planning hybrid AI-human models in the next year.