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The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

AURORA takes a different approach: it runs on INCRMNTAL's continuous, privacy-first incrementality engine, which uses causal AI to measure true impact across every channel, geo, and platform.

Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network.

Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.

Unlike traditional optimisation approaches, AI Brand Presence operates at the edge, enabling real-time adaptation of content delivery without requiring back-end changes and disrupting existing workflows or the human visitor experience.

Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

Creatify Agent orchestrates the full ad production process in a single conversation, prevents hallucinations, and puts marketers in the director's seat.