News

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Northbeam’s new Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, and more.

Deployed on Oracle Cloud Infrastructure, Scene Intelligence processes large entertainment datasets in real time, with Ryff's proprietary ALGO-C (content classification) and ALGO-D (behavioural prediction) models.

Using analysis of past engagement, events, and purchase data, Predictive Moments goes beyond traditional location-based advertising to provide highly relevant messaging during peak engagement and purchase times.

Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

The partnership integrates Affinity Solutions’ real-time transaction data with Cint’s global audience network, allowing brands and agencies to go beyond consumer intent and measure true business outcomes across sectors.

Canto XI introduces four purpose-built products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and embedded AI capabilities.