Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
Twitter has announced the addition of branded likes in Saudi Arabia and few other regions. Branded likes will let advertisers transform Twitter’s like button into customised animations. Twitter says trials have shown that branded likes drive conversation and engagement around launches and brand moments, and create memorable, interactive experiences with consumers. Some moments deserve special […]
TINT has integrated its visual user-generated content platform with Shopify to help ecommerce retailers leverage the voice of their customers to increase sales Through this integration, users of TINT and Shopify can do the following: Collect and display social content; Configure multi-product linking; Publish unlimited gallery and carousel widgets; and Analyse advanced user-generated content insights. […]
The Audience Collective, an innovative, insight-driven collection of specialist agencies has announced its latest expansion into The Middle East. Teaming talent with technology, The Audience Collective is a global communications group which employs over 220 specialists in twelve offices across all aspects of the marketing mix. From branding, research, strategy, data analytics and profiling through […]
SITA’s 2022 Passenger IT Insights published research that highlights pent-up demand for both business and leisure travel emerging from the pandemic, with passengers further embracing mobile and touchless technologies to make the journey as convenient and seamless as possible. The survey reveals an increase in passenger use of mobile devices for booking, on board the […]
Meta has launched Meta Pay, a dedicated digital wallet for use within the metaverse. The new wallet is essentially a rebrand from the company’s former Facebook Pay service and will keep fulfilling the same functions that its predecessor did in the past. This time however it will also be a universal way of paying for […]
Huawei announced its latest Network-as-a-Service (NaaS) offering for the Middle East region, powering enterprises across different industries to build a strong foundation for digital transformation. These new-generation services will enable enterprise businesses from government, education, healthcare, retail, banking, manufacturing industries and other SMEs to keep pace with innovation, meet rapidly changing business needs and optimise […]
GWC announced the launch of its revamped website that offers a more simplified and user-friendly experience with numerous features, a smarter and more intuitive user experience, richer content, and an easier navigation experience. The website, which was revamped in-house, also offers options for clients to track their shipments in real-time using satellite data, along with […]
Glia, a provider of digital customer service tools, has extended the proactive outbound capabilities of its DCS platform with ChannelLess SMS and ChannelLess outbound calling. It enables service representatives to reach out to customers and add richer digital channels, such as chat, onscreen voice, or video, without breaking the connection. Glia’s ChannelLess architecture overcomes omnichannel […]
ZoodPay entered into a strategic partnership with Shopini, an Iraqi company in retail, ecommerce, shipping, supply chain, and food delivery. The company has one of the major online marketplaces in Iraq with over one million downloads, a network of offline stores in 16 of 18 Iraqi governorates, with the biggest hypermarket in Al Basra (Basra […]
