Spotify and Integral Ad Science (IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]
Nielsen revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end. These added capabilities will provide an unparalleled view of the audience at each step of the media journey: from the audience […]
The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey was conducted by Cicero & Bernay Communication Consultancy (C&B), a leading MENA agency headquartered in Dubai, in partnership with […]
AppDynamics Cloud maximises business outcomes and customer experiences by optimising cloud-native applications Cisco announced the launch of AppDynamics Cloud at Cisco Live, Cisco’s networking and security event. AppDynamics Cloud enables the delivery of exceptional digital experiences by correlating telemetry data from across any cloud environment at a massive scale. It leverages cloud-native observability to remediate […]
Consumers in the United Arab Emirates (UAE) have the highest proportion of ‘quality appreciators’ and the lowest proportion of ‘cost-conscious’ consumers as compared to some European countries, says a new report. The report by global professional services firm Alvarez & Marsal (A&M), in partnership with Retail Economics, suggests that UAE consumers are less likely to […]
Tanmeyah for microfinance services, a wholly-owned subsidiary of EFG Hermes Holding and Egypt’s provider of microfinance solutions, announced that it has successfully concluded the acquisition of Fatura Netherlands B.V. (“Fatura”). Fatura is a fast-growing tech-driven B2B platform with a regional footprint of 22 governorates in Egypt. Fatura is backed by prominent shareholders in the field […]
Digital marketing group, Incubeta announced its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA, specialists in search, social and creative. This acquisition, the fourth in 12 months for Incubeta, will expand its global presence in the Middle East and North Africa, allowing the group to continue driving growth for clients through their expertise, […]
Global Critical Logistics (GCL) has signed an exclusive commercial partnership agreement with SAL Saudi Logistics Services, the integrated logistics services in Saudi Arabia. Under the agreement, SAL will provide exclusive logistics services to all GCL companies inside of Saudi Arabia, serving end-customers in the entertainment, live events, (motor) sports, fine arts, and film and television […]
Khazenly, the Cairo-based on-demand digital warehousing and fulfilment platform, announces its successful seed fundraise of $2.5 million. The funding round was co-led by leading regional venture capitalists Arzan Venture Capital – which specialised in innovative, early-stage startups, and Shorooq Partners focused on seed-stage tech funding across MENAP. Other investors included Fintech-focused fund – Camel Ventures, […]
adMarketplace has added smart product results to its instant search media solution that optimises the consumer search experience post-search. When a consumer reads product reviews and clicks on a search results page, adMarketplace in real-time dynamically selects the most relevant advertiser with the product available. “Traditional monetised product links are specific to a single price […]
