Emirates Post Group (EPG) and Hub71, Abu Dhabi’s global tech ecosystem, have established a strategic partnership to provide tech startups in the Emirate with greater opportunities to collaborate with EPG and advance the logistics sector using next-generation technologies. The partnership will focus on active collaborations with startups based at Hub71 and will facilitate meetings and […]
Advanced advertising company OpenAP has formed a strategic partnership with data cloud company Snowflake to create a clean room facility in which TV networks, advertisers and media buyers can share data in order to better target and measure campaigns. The OpenAP Data Hub is being developed in stages with an initial rollout set for the […]
Litmus, an email marketing platform, released new platform capabilities and revealed its Integrations Marketplace, which is designed to help users explore integrations with email providers, code editors and other productivity tools to optimise efficiency across the entire email workflow. Specifically, the Integrations Marketplace seeks to enable users to leverage all Litmus integrations to help boost […]
Salesroom, an interactive video conferencing platform, closed an $8.5 million seed funding round led by Craft Ventures, with participation from Village Global, Seedcamp, WndrCo and Asymmetric Capital alongside various angel investors. Salesroom plans to use the funding to further develop its real-time video technology, add new integrations, scale its GTM operation and grow its management […]
Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. The new solution enables advertising industry customers to easily deploy UID2 operator services with improved data security and transparency in their advertising workflows […]
MEmob+ has invested substantially in blockchain technology to offer its clients the most advanced and effective advertising services. Aside from that, MEmob+ now accepts cryptocurrency as payment. With this initiative, MEmob+ extends its hand to not only assist entrepreneurs, crypto investors, agencies, and brands but also decentralised apps (DAPPs), data oracles, blockchain firms, and crypto […]
The Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. […]
HYKE, the app-based digital distribution platform that uses AI to power its operations, has announced the integration of digital payments into its platform. This will allow retailers in the UAE to settle payments through the app with no additional costs, regardless of the number of transactions conducted or the transaction value. This will allow retailers […]
Drift, the conversation cloud company, launched Drift Deal Room, a shared digital space designed to consolidate shared content and conversations between buyers and sellers. Drift Deal Room seeks to empower sales representatives to provide every buyer with a customised, unique VIP experience. The all-in-one solution scales with businesses and has the power to: Enable seamless […]
Anghami, the music and entertainment streaming platform in the Middle East and North Africa (MENA), has announced the acquisition of Spotlight Events, an events and concert company specialised in managing and executing live events and concerts in the region. The partnership will see Spotlight Events become Anghami’s arm for live events and concerts, including offline […]
