TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences. Search Discovery is now uniquely positioned to help Salesforce Marketing Cloud clients fully utilise the platform’s capabilities. Search Discovery has been a Salesforce Marketing Cloud […]
Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]
Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets. Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad. As explained by Google: “[The […]
Bluescape announced the launch of Popsync, a collaborative image search and curation experience that allows users to create with free and premium images from across the web within their Bluescape workspace. In one search, anyone can quickly view multiple libraries at once, including exclusive agency partnerships with Getty Images, iStock and Unsplash, along with Google […]
NexonStar and Snowbell Restaurant Management signed an agreement to use NexonStar’s new Artificial Intelligence (AI) technology program, WAVY, throughout all of Snowbell’s restaurants. Breakthrough advancements in AI technology will now be used in some of the UAE’s most prominent restaurants to enhance the level of efficiency for operations and business management. WAVY is a new […]
eDesk, an ecommerce customer support software provider, has partnered with Mirakl, an enterprise marketplace platform provider, meaning that eDesk now natively integrates with more than 300 Mirakl-powered marketplaces and brings a customer support solution to Mirakl sellers to help them grow into new sales channels. Purpose-built for online retailers, eDesk consolidates, translates and prioritises all […]
Tipalti, the automated global payables solution, released a new study on the future of the Creator Economy and the challenges creators face as the industry matures. According to a survey of 750 creators, while a majority of people would like to pursue content creation as a full-time job, industry challenges such as being fairly and […]
Deliveroo UAE has launched a new rapid grocery delivery service, with the announcement of its first ‘Deliveroo Hop’ store. Deliveroo Hop, in partnership with Choithrams, will operate its own delivery-only grocery stores offering customers on-demand groceries in as little as 15 minutes within a defined radius. The latest service will benefit from a deep integration […]
Optimove, a marketing platform provider, has acquired Graphyte, providers of a real-time, cloud-based personalisation platform. With the new capabilities added to the Optimove platform, marketers can deeply personalise every customer touchpoint, empowered by Optimove’s ability to transform customer data into customer-led journeys at scale. Optimove’s Customer Data Platform unifies all customer data from all sources […]
