Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. The new solution enables advertising industry customers to easily deploy UID2 operator services with improved data security and transparency in their advertising workflows […]
MEmob+ has invested substantially in blockchain technology to offer its clients the most advanced and effective advertising services. Aside from that, MEmob+ now accepts cryptocurrency as payment. With this initiative, MEmob+ extends its hand to not only assist entrepreneurs, crypto investors, agencies, and brands but also decentralised apps (DAPPs), data oracles, blockchain firms, and crypto […]
The Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. […]
HYKE, the app-based digital distribution platform that uses AI to power its operations, has announced the integration of digital payments into its platform. This will allow retailers in the UAE to settle payments through the app with no additional costs, regardless of the number of transactions conducted or the transaction value. This will allow retailers […]
Drift, the conversation cloud company, launched Drift Deal Room, a shared digital space designed to consolidate shared content and conversations between buyers and sellers. Drift Deal Room seeks to empower sales representatives to provide every buyer with a customised, unique VIP experience. The all-in-one solution scales with businesses and has the power to: Enable seamless […]
Anghami, the music and entertainment streaming platform in the Middle East and North Africa (MENA), has announced the acquisition of Spotlight Events, an events and concert company specialised in managing and executing live events and concerts in the region. The partnership will see Spotlight Events become Anghami’s arm for live events and concerts, including offline […]
Saudi authorities informed all banks in the Kingdom of the need to abide by the operational framework and technical and operational rules for the data quality development project. The Saudi Central Bank has confirmed that all banks must complete requirements mentioned in the operational framework and the technical and operational rules related to the data […]
National Bank of Kuwait (NBK) seeks to promote its strategic cooperation with leading institutions across all sectors, in a way that helps meet its customers’ needs and provide them with the latest banking products and services, as well as advanced payment solutions. In this context, NBK has signed an exclusive partnership agreement to offer Deliveroo […]
Lenskart has announced a partnership with the region’s online shopping destination Noon.com as part of the eyewear brand’s expansion across the Middle East. Lenskart entered the region only last year with the opening of its first store at Dubai Festival City Mall, yet has since expanded its retail presence rapidly with stores in BurJuman Mall […]
Forethought has launched Triage Quickstart, an extension of Triage that allows companies to automate case tagging. “We know that support agents are focused on getting to customer issues as quickly as possible, but they’re stuck doing mundane tasks like manually prioritising, categorising, and routing cases,” said Sambhav Galada, Triage product manager at Forethought. “We created […]
