Martech

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

With 48% of marketers using 11 or more digital channels, the key to success lies in prioritisation, data-driven optimisation, and seamless cross-channel integration.

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Hyper-personalisation is often seen as the ultimate key to customer engagement, but many discussions focus on the same surface-level challenges.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

The 2025 LEAP tech conference set a new record with over $42.4B in investments, driving advancements in AI, data centres, and digital infrastructure.

Generative AI and machine learning will power the next generation of loyalty programmes.

Focus on AI as a collaborative tool, not a replacement, says Ross Symons, Chief Creative Officer at ZenRobot. He shares his experience of training creatives and marketers to combine human intuition, strategic thinking, and artistic skills with AI’s efficiency.