Martech

Driven by price changes, nearly half (43%) customers switch stores to find the best promotional offers. How can brands cope with the competition?

How to survive and thrive in the VUCA chaos. Marketers are advised to take proactive steps to prepare for various potential outcomes. This involves being aware of the inherent risks in the market, understanding one's risk tolerance, and having a well-thought-out yet flexible strategy.

As consumers increasingly use mobile devices for shopping, social interactions, and entertainment, campaigns must adapt to these new patterns to seamlessly integrate with the consumers day, explains Oussama Yousfi, Regional Director, Middle East & Africa at Adwake.

Conventional wisdom tells us why NOT to duplicate features and tools but you’ll find plenty of good reasons to duplicate features. It is not a mistake. It is a best practice. It is by design. Composability seems to be at the heart of the fabric and nature of technology, especially in martech.

Companies are leveraging AI-driven contextual advertising with anonymous identifiers. This may slow digital ad spending in the short term but without a clear timeline for the cookie phase-out, it complicates long-term strategy planning, risking competitiveness and campaign effectiveness.

Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

Retailers are trapped by complexity and have no control over the challenge of balancing customer promises and fulfilment costs as they migrate to unfamiliar hybrid-retail paradigms. Retailers must modernise their order management systems. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture.