Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it. In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus speeding-up the process of personalization for a stronger ROI for their organizations. […]
While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity. As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones. February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]
Acquiring new customers every day is good because they help in growing your business. But making a customer loyal to your brand is also vital as loyal subscribers keep your business running. Like creating creative marketing emails to attract new customers and convert leads, there are also strategies for improving brand loyalty. Here, we’re going to […]
Technology spend remains a priority for CMOs in 2020 despite the COVID-19 situation Disclaimer: The names are presented alphabetically and not arranged as per any other parameter. MarTech Vibe does not endorse any of the mentioned vendors. The ratings are based on reviews on g2.com If you do not see your company on the list […]
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
In my previous article, I have discussed the critical challenges faced by retailers in the Middle East. In this, I will highlight the importance of adopting an Omnichannel order management systems (OMS) that will empower your retail strategy. Many retailers are making the mistake of focusing on one element of omnichannel, such as re-platforming eCommerce, […]
