Technology spend remains a priority for CMOs in 2020 despite the COVID-19 situation Disclaimer: The names are presented alphabetically and not arranged as per any other parameter. MarTech Vibe does not endorse any of the mentioned vendors. The ratings are based on reviews on g2.com If you do not see your company on the list […]
Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
In my previous article, I have discussed the critical challenges faced by retailers in the Middle East. In this, I will highlight the importance of adopting an Omnichannel order management systems (OMS) that will empower your retail strategy. Many retailers are making the mistake of focusing on one element of omnichannel, such as re-platforming eCommerce, […]
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
This is a two-part series on how offline retailers in the Middle East can leverage the power of digital transformation to succeed through a customer-centric, data-driven mindset in the COVID-19 era $2.1 trillion. – That’s how much of a loss the global retail industry is going to encounter in the current COVID-19 situation – in […]
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere. Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
This article will help you build strategies that will generate extra revenue on your short term objectives with CRM & Marketing Automation Being hands-on consultants, involved in the execution of a variety of marketing activities with all sorts of brands, gives an excellent insight into challenges and opportunities of the current crisis. In this short […]
