Martech

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]

No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]

It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]

When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]

When Google released its Cardboard, a low-cost viewer where one could insert a smartphone, in 2015, it put an emerging technology like virtual reality (VR) into the hands of everyone. The excitement was palpable. A year later, Google announced that over 5 million Cardboard viewers had shipped, over 1,000 compatible applications had been published, and […]

There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not.  In addition to finding tools that help […]

As the world becomes more digitalised, online reputation can be the strongest asset or the biggest liability. This is because online reviews matter and are often used by consumers as their informants before making important decisions. YouGov’s latest study reveals the power of review and rating sites (like Google Reviews, Glassdoor, etc.) and the trust […]

For more than a year, consumers in the UAE have been relying on digital services, which have altered how they engage with brands, consume goods and services, and make purchasing decisions. A global study by Cisco AppDynamic shows that people are using 30 per cent more applications today than they did before the pandemic. The […]

How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials?  Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]