Martech

First movers have a strategic advantage to set the rules and test the waters for the way businesses will operate and monetise the metaverse In November, a patch of virtual real estate in Decentraland sold for a record $2.4 million worth of cryptocurrency. The buyer was crypto investor Tokens.com. It was the most expensive plot […]

Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]

We spoke with industry experts about the challenges businesses expect in the coming year, and how they plan to overcome supply chain disruption. A few years ago, nobody would have thought the supply chain industry would be on the frontlines of industry business challenges. In a recent McKinsey podcast, Knut Alicke and Dan Swan discuss […]

Retailers need to build flawless applications quickly and efficiently – to navigate this untimely disruption. Retailers were struggling to keep up with lifestyle changes and customer aspirations for a more customised and focused omnichannel experience even before the pandemic. And now, the pandemic has been hard on retailers who rely on brick-and-mortar outlets by triggering […]

With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are […]

While one cannot ensure 100 per cent protection against data breaches, building the right frameworks and a conducive culture goes a long way in minimising risks. According to a report, 46 per cent of organisations have suffered reputational damage due to a data breach, and 19 per cent of organisations have suffered reputation and brand […]

Did you know that  70 per cent of the ad campaign performance can be attributed to the creative? Pepsi’s “Join In” campaign featuring Kendall Jenner is a marketing lesson of what not to do. It features the reality TV star handing a can of Pepsi to a police officer to diffuse the tension in a […]

Being able to build relationships with consumers across channels is all part of today’s new trust landscape. In Salesforce’s most recent Dreamforce keynote in San Francisco, Salesforce Chairman and co-CEO Marc Benioff outlined his thoughts on a critical question: “How do we create more trust?” According to Benioff, the world is currently undergoing a crisis […]

How conversational AI bots can help create contextual engagement

Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]