For marketers, customer relationship management (CRM) is an integral part of their remit. And CRM software is an essential tool, strategy, or process that helps businesses organise their customer data in a meaningful way and access it through a centralised process. Something that connects the various organs of a business. Zendesk takes pride in describing […]
The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]
We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
Whether it’s planning an innovative campaign or reworking your marketing strategy, here are our top picks of Digital Advertising agencies in the MENA region FP7 McCANN Calling themselves the Middle East’s voice, the Full-Service Marketing and Advertising Company is a multi-award winner, including Cannes Lions. Headquartered in Dubai, with 15 other offices around 13 countries, […]
Martechvibe spoke to Ilaria Buonpane, Head of CX and strategic marketing, Chalhoub Group. The group is the region’s foremost name in luxury retail, beauty, and fashion. The customer experience (CX) is a cross-functional effort for any organisation. How does the Chalhoub Group view it? Customer Experience is an integral part of Chalhoub Group vision to […]
Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
TikTok and Instagram Reels have become a go-to marketing strategy in social media. Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
If you want your social media marketing to be productive, you might need to reinvest in the right tools to get the job done. Social media marketing is no more a choice but a requirement for any business or marketer who wants to succeed. Companies having an online presence need to be on social media […]
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
