Martech

UAE companies spent $74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention and loyalty With 84 per cent of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an […]

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]

As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in the market. MarTech solutions, from sales augmentation, social influencer strategies to improved user management, are in continuous demand. Meanwhile, sustainable measures are also nudging brands to look for alternative business tools […]

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

The proposed takeover of video game company Activision Blizzard, the maker of Candy Crush and Call of Duty videogames, by Microsoft would make the software giant the world’s third-largest gaming company by revenue, after Tencent and Sony. Microsoft plans to buy the powerful, but troubled video game company, for nearly $70 billion. It’s the biggest […]

Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]

For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital […]

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]

Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]

First movers have a strategic advantage to set the rules and test the waters for the way businesses will operate and monetise the metaverse In November, a patch of virtual real estate in Decentraland sold for a record $2.4 million worth of cryptocurrency. The buyer was crypto investor Tokens.com. It was the most expensive plot […]