Martech

A decade ago, Mark Zuckerberg, Facebook’s CEO, was on Time magazine’s 2010 Person of the Year. He was dubbed “the Connector”. A decade later, the social media company that connected people around the world and was called the industry trendsetter faces a humongous crisis. This month, Time placed Zuckerberg on its cover again, with a […]

The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]

TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]

“A design isn’t finished until somebody is using it,” said Brenda Laurel, a designer at MIT. It means the design has a huge influence on users, especially in a software and app design world where the number of touchpoints is large, and usage is critical. And usage translates into customer churn and ratings.

The priorities are clear for brands — deliver stellar customer experience without compromising on privacy. Marketing teams need to align with changing customer expectations and prioritise both objectives.  The predominantly digital landscape in which brands operate offer opportunities and challenges to deliver on both counts.  Martechvibe explores emerging technology companies that have tapped into the […]

According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]

The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]

Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da Vinci Code. But is it possible to avoid depending on developers? Yes, there’s a no-code application. Low-code and No-code development platforms rule the coding industry. According to Gartner, the worldwide low-code […]

Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]