Companies that lead with purpose and build around it can achieve continued loyalty, consistency and relevance in consumers’ lives. It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms and solutions to help manage the effort. Effective social media marketing helps customers connect with a […]
TikTok and Instagram Reels have become a go-to marketing strategy in social media. Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
If you want your social media marketing to be productive, you might need to reinvest in the right tools to get the job done. Social media marketing is no more a choice but a requirement for any business or marketer who wants to succeed. Companies having an online presence need to be on social media […]
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the boom in eCommerce has been a saviour for many retailers in a highly challenging year, its limitations may ultimately restrain growth. Unable to replicate human connectivity, interaction, and sense of […]
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
Here’s a quick guide for businesses to get the most out of Facebook, Instagram and WhatsApp People live on social media, so as a channel, it’s absolutely core to day-to-day business. For many years, social media has been prevalent as an essential marketing tool, however, many businesses are still attempting to get a handle on […]
Since its experimental phase, AR technology has been lapped up by brands. Today, over 60 per cent of customers favour brands with AR experiences Flamingos along the Seine river, a NY City yellow cab on a busy Parisian street, a rainbow over the Eiffel Tower. For a few immersive minutes, the people of Paris experienced […]
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]
