Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]
Sustainable solutions earn the top spot in both business and customer demand today. Here is our pick of startups offering creative solutions. The World Economic Forum revealed that the top five business risks are linked to environmental challenges. An IBM survey demonstrated that nearly 80 per cent of consumers indicate sustainability to be an important […]
Businesses want to optimise their email campaigns to capitalise on growing opportunities. Four marketing leaders share some tips on efficient email marketing strategies. Email marketing may have changed a lot over the last few years, but one thing remains the same – it works. In 2021, email showed a return of $42 per $1 invested, […]
MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]
Supply-Path Optimisation (SPO) is a consolidated view of the programmatic advertising supply chain that cuts unnecessary intermediaries between the advertiser and publisher, increasing the transparency in transactions. Though information is power in the programmatic advertising space, automation of systems has created a double-edged sword. On one end, it automates tasks and delivers results in a […]
Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region. VMF KSA, taking place virtually on November 23 and 24, puts together a fantastic line-up of sessions covering a wide range of topics such as the death […]
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
