Voice has evolved from an interface to a distinct consumer channel – with its own behaviours and implications for brands. Data shows a clear alignment with the marketing funnel from awareness through purchase and retention. Voice tech agency Vixen Labs has released the Voice Consumer Index 2021 in collaboration with the Linux Foundation’s Open Voice […]
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Abdel loves shoes and shopping. The only hiccup that dampens his spirits is the long wait for the store employees to find his size. But now, he can reserve his shoes online, […]
While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]
Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand According to a study commissioned by Dubai Police, Dubai Economy and financial services provider Visa at the height of the pandemic last year, 68 per cent of UAE residents reduced in-store shopping and 49 […]
Consumer appetite for digital banking services continues to grow in Gulf Cooperation Council (GCC) countries, accelerated further by the COVID-19 pandemic, according to a new survey conducted by Backbase with YouGov. 77 per cent of respondents in the GCC access digital banking services at least once a week 44 per cent are willing to switch […]
In March 2020, the UAE Ministry of Health and Prevention (MoHAP) collaborated with the telecom operator Du to set up the first virtual hospital in the Middle East to provide remote care to patients. In May, MoHAP upgraded all its hospital outpatient clinics to virtual. Later in July, Mulk Healthcare launched the first e-hospital as […]
To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
