5 Technologies Driving the Beauty Industry’s Digital Revolution

What to Read Next

1. OnePlus Partners with JioMart Digital

2. YouTrip Amplifies Singapore’s Travel Spirit with New Campaign

3. Amazon Launches Online Shopping Service in South Africa

4. Sprinklr Unveils AI-First Surveys

Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey.

Beauty tech solution Perfect Corp returned for their annual event Beauty Reborn: The Acceleration of Digital Transformation with Beauty Tech where global brands spoke about the impact of artificial intelligence (AI) and augmented reality (AR) technologies across the beauty shopper journey.

The conference brought together industry leaders for a glimpse into how forward-thinking brands are successfully implementing AI and AR solutions through social commerce and virtual try-on (VTO), to deliver more personalised omnichannel retail shopping experiences. Perfect Corp.’s Founder and CEO, Alice Chang shared insights surrounding the beauty tech solutions that are set to revolutionise the beauty space in 2022, and beyond.

The opening keynote announced the launch of makeup application learning software, YouCam Tutorial. The tool allows brands to teach their customers how to use their products through animated application techniques that engage consumers in a new and exciting way. At the conference, they also made the announcement for a special offer in partnership with Meta to allow new beauty brands to incorporate Perfect Corp.’s AR Virtual Makeup Try-On into their online stores on the Instagram platform.

Here are the top trends in tech that are being leveraged by the beauty industry;

1. The surge and scale of digital transformations. The dramatic shift towards safe, contactless shopping experiences that rely on AR and AI technologies to solve consumer pain points continues to accelerate. As brands bridge the gap between the physical and digital worlds, we are entering a new “phygital” realm requiring brands to lean into AI and AR tech to create more impactful shopping experiences that drive engagement and conversion across all consumer touchpoints.
2. Rapid cross-category expansion with improved omnichannel experience. Perfect Corp. saw impressive expansion within the beauty industry, incorporating product shade matching and recommendations, hair colour and skincare. Additionally, the release of hyper-realistic 3D virtual try-on effects opened roads for expansion into new categories like eyewear, jewellery, accessories, nail art, and men’s grooming, with virtual beard colour and beard style try-on. The technological advancements integrate across all consumer touchpoints, allowing brands to optimise their omnichannel strategy, fine-tuning the customer experience.
3. Sustainability remains a priority. Perfect Corp claims its technology is meeting a unique demand at the intersection of tech, beauty, and sustainability. Brands must prioritise a commitment to sustainable beauty practices, and AI and AR technologies are helping them achieve that by reducing the use of wasteful testers, packaging and transportation from the traditional shopping experience.
4. The evolution of digital media and social commerce. Much like the retail environment, the media industry continues to adapt to what consumers want, putting an emphasis on experiential content that brings the words to life in an interactive, hyper-engaged manner for the reader. The introduction of this kind of content across social commerce activities has been observed as it becomes the new normal when looking to engage with users in a new, interactive and hyper-engaged way.
5. The democratisation of beauty technology is right now. From large global brands to emerging indie brands, beauty technology solutions are becoming widespread and quickly adopted to help enhance the customer shopping journey.

If you liked reading this, you might like our other stories

Is Growth Marketing the Answer to Budget Cuts?
Can CDPs Break Data Silos?