It’s been a stellar year for investments in tech startups. Emerging tech is definitely high on the radar for venture capitalists looking to find the next unicorn. But it’s not just about being tech-first but tech-forward. Martechvibe takes a look at startups that are solving real-world challenges of marketers. Incode Founded: 2015 Founder: Ricardo Amper […]
The global marketing technology (MarTech) sector is now valued at $121.5 billion, as the landscape rapidly evolves. Investment in the sector is increasing year after year causing significant growth. We bring you the latest investment news in the space. November Lusha Raises $205 Million For Global Expansion Plans Israel-based B2B intelligence company Lusha completed a […]
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
In the Middle East and Africa (MEA), the super app model is showing early promise and consumer appeal, with emerging players seeking to emulate the Chinese-born concept and creating regional success stories of their own. From ride-hailing services to grocery delivery, and financial services such as buy-now-pay-later to micro-financing, super-apps development in the Middle East […]
Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee, someone in need received life-saving water, or if every book an author sold resulted in the planting of a sapling, or if every time you used Zoom, a child in need […]
As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]
For over a decade, marketing leaders have struggled to quantitatively link social media to business outcomes. Now, after being forced to rely on social media significantly more during the pandemic, it seems something has finally clicked. Nearly two years since the beginning of the pandemic, this shift in consumer spending has shown no signs of […]
The age of holograms in business events and customer interactions is only just beginning… Holographic displays are almost a thing of the past, at least in sci-fi movies. But haven’t you had the urge to be able to flick slides around, zoom into the tesseract and almost feel like an important scientist ready to save […]
The audio marketing space has been growing, making it essential for brands to develop sonic identities Technology-based marketing has been aiming to be an immersive and sensory experience. Brands want to captivate the consumers, to perceive their products – see, touch, feel and even hear them before an individual buys them. To hear a product […]
