Martech

While one cannot ensure 100 per cent protection against data breaches, building the right frameworks and a conducive culture goes a long way in minimising risks.

Did you know that  70 per cent of the ad campaign performance can be attributed to the creative? Pepsi’s “Join In” campaign featuring Kendall Jenner is a marketing lesson of what not to do. It features the reality TV star handing a can of Pepsi to a police officer to diffuse the tension in a […]

Being able to build relationships with consumers across channels is all part of today’s new trust landscape. In Salesforce’s most recent Dreamforce keynote in San Francisco, Salesforce Chairman and co-CEO Marc Benioff outlined his thoughts on a critical question: “How do we create more trust?” According to Benioff, the world is currently undergoing a crisis […]

How conversational AI bots can help create contextual engagement Do you remember chatting with Clippy – Microsoft’s rudimentary bot? He is arguably one of the most famous virtual assistants, who would pop in the corner of the screen, ready to guide you through any Microsoft software. That was in 1997. Since then, chatbots have come […]

Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]

According to a report, there’s a 125 per cent increase in cyberattacks year-over-year, and the impact was observed for almost every industry. An uptick drives the growth inactivity by the nation-state and cybercrime actors, targeted ransomware and extortion operations. More than ever, organisations realise that weakness breeds vulnerability, so being aware of industry impact patterns, […]

What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]

“I’m in total awe of what our people have been able to accomplish with everything going on. What I’ve seen in 2020 gives me total confidence that we’ll be OK,” said Justyn Howard, CEO and co-founder, Sprout Social. He turned out to be right, and more than OK. Like any other business offering digital solutions, […]

Why are big brands turning to micro-influencers to tell their stories? Here’s what we learned from Facebook’s guide to about what drives a good influencer strategy Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated […]

Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]