Martech

In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]

In the last few years, Turkey’s marketing technology landscape has witnessed accelerated growth, especially in the eCommerce, SaaS and logistics sectors Two words that best describe Turkey’s martech landscape in the last few years are ambitious and determined. Turkey has seen a significant increase in business investments in the last few years. By the end […]

#RAMADAN22 Consumers in the UAE are increasingly open to trying out new products and services from abroad during Ramadan From rustling up meals using recipes on YouTube to listening to prayers via Zoom, Ramadan in 2021 was celebrated under exceptional circumstances, with technology and restricted Iftar get-togethers. It’s going to be different this year, as […]

Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem. A decade ago, Donovan Data Systems (DDS) and MediaBank merged to form a new company with the goal of developing a global operating system for the advertising industry. With the plan to enable advertisers and media […]

Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]

Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?

The retailers – both offline and online are adopting the data-first strategy towards understanding the buying behaviour of their customers, mapping them to products, and planning marketing strategies to sell their products to register increased profits. The impact of data on decision-making in the retail industry can’t be overstated. In the past, knowledge about their […]

The report reveals insights into the needs of B2B procurement teams, and identifies key areas that require suppliers to improve Customer experience is now the leading brand differentiator – more important than price. Meanwhile, the digital commerce space is booming — and B2B buyers are demanding more than ever from their suppliers’ online solutions, according […]

Customer feedback has always been the top priority, even in the early days firms utilised post asking the consumers for their opinions. About 90 per cent of customers are influenced by positive reviews when buying a product. This means customers form a positive perception of brands that are proactive in collecting feedback. It reassures them […]