To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic. As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]
COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]
Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions. In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
Publishers, website owners, content creators, and everybody who has something to show, or sell, are always looking for ways to drive traffic to their websites and landing pages. They want their website to be seen by the maximum number of people. To give publicity to their content and increase traffic to websites and their landing […]
Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]
