Martech

TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign.   Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]

Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]

With codeless AI, marketers can now run experiments, discover insights, and take actions at a previously impossible pace Before its widespread use, artificial intelligence (AI) was treated merely as an experiment that only data scientists or coders would engage with. Today, data is generated from social media posts to user interactions with an application, and […]

Here are our picks for the top 10 virtual influencers out there, creating a buzz and earning their spot in the world Meet Candy. Dressed in Prada, including the triangular logo-plaque earrings from the Spring/Summer 2021 collection, she has been promoting the brand’s latest perfume collection. Candy is a social media influencer, only, she is […]

UAE companies spent $74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention and loyalty With 84 per cent of UAE businesses reporting that mobile apps are now a ‘must’ to remain relevant to their customers, UAE marketers spent US$74 million in 2021 on Android app installs, representing an […]

CX expert Gregorio Uglioni talks about the future of customer experience concerning omnichannel marketing, loyalty, and predictive analytics “Experiences are the key differentiator in business. It’s something that cannot be easily copied. If companies compete on price, everybody will lose. The prices will often decrease and the quality of the product and service will also […]

As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in the market. MarTech solutions, from sales augmentation, social influencer strategies to improved user management, are in continuous demand. Meanwhile, sustainable measures are also nudging brands to look for alternative business tools […]

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

The proposed takeover of video game company Activision Blizzard, the maker of Candy Crush and Call of Duty videogames, by Microsoft would make the software giant the world’s third-largest gaming company by revenue, after Tencent and Sony. Microsoft plans to buy the powerful, but troubled video game company, for nearly $70 billion. It’s the biggest […]

Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]