Sitecore was born out of the frustration of a web developer. Five friends — Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert — launched a system integration company called Pentia A/S in 1998. Thrane was in charge of developing several volumes of websites built with Microsoft technologies. Disgruntled by the repetitive tasks, […]
“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
No-code and low-code platforms continue to grab headlines and gain momentum, but they’re not an IT silver bullet. Successful implementation requires a working partnership between citizen developers and IT departments, with clearly defined responsibilities and areas of focus. Now that the global pandemic has accelerated the uptake of no-code initiatives, it’s time to assess the […]
Why do people buy things? Understanding customer behaviour plays a pivotal role in brand growth and revenue. Customer experience is at the heart of every business strategy, and due to the dynamic nature of customer behaviour, insights of a consumer psychologist are now vital. From retail and tech giants to every small and medium-sized enterprises […]
When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants. The marketing and […]
Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]
TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement In […]
Radio, online streaming and podcasts are widely in vogue when it comes to digital content consumption. Marketers who believe in audio marketing and its potential are termed ‘broadcast believers’. Cross-platform champions are also finding audio marketing benevolent and a salient facet as audio is no longer a monolith in marketing. Despite it all, a recent […]
Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]
Ninety minutes of wait time is no joke. I had called the airline multiple times regarding my refund status for a cancelled flight. But when I did manage to connect to an agent, he didn’t know my situation and what the management had decided about refunds. Meanwhile, the situation at the airline contact centre was […]
