Martech

With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]

The convergence of blockchain and AI brings new value to finance and healthcare companies. More importantly, blockchain will increase human trust in AI Artificial Intelligence (AI) is here, everywhere. It is becoming a mainstream technology at organisations, according to a PwC report. However, a new study by Cogito found that 26 per cent of consumers […]

When food supply chains meet blockchain, grocers can not only promise goods that are fresher and delivered faster but also use the data to tell customers the story from farm to fork How do you like your toast? With a generous serving of cynicism and a hot coffee, if we are to go by current […]

Is it possible to improve transparency and eliminate information asymmetry in the workplace with blockchain-based technologies? What could be the biggest challenge in the post-pandemic world? Future of work certainly tops the list. With the evolving technology and the fierce competition, running a business and having to manage a global workforce has been challenging. In […]

Upgrading expert skills can be your next great professional opportunity Digital transformation is reshaping the workforce, changing the nature of jobs. We all must prepare for the future of work to stay relevant and valuable. And that starts by acquiring the right skills. Martechvibe is back with a curated list of some most in-demand, valuable […]

As long as NFTs delight customers and play an essential role in the retail, commerce, and social media landscapes, there are chances it will overtake bitcoin. Kevin O’Leary, Shark Tank investor and chairman of O’Shares Investment Advisors, aka Mr. Wonderful, believes non-fungible tokens (NFTs) will become more significant than bitcoin. It might just be true. […]

Blockchain, the technology at the heart of bitcoin and other virtual currencies, is now leading business transformation, seeping into our economic and social infrastructure. The process of adoption of blockchain technology has been gradual and steady, not sudden, as waves of technological change gain momentum. While blockchain is bringing a new age of efficiency in […]

Metaverse Hype to Transition into New Business Models that Extend Digital Business Metaverse seems to be the talk of the decade, with companies jumping at opportunities to be a part of the digital world. From metaverse offerings to buying digital land, not a day goes by without a new business venturing into it. According to […]

From McDonald’s and Ray-Ban to Adidas and Prada, we spotlight the most exciting forms brands used non-fungible tokens (NFTs) in their marketing mix Over the past few years, blockchain adoption has grown exponentially in businesses, including sports. After NBA partnered with Canadian-based Dapper Labs, makers of the CryptoKitties game, to make its version of a collectible […]

It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]