Martech

People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]

Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market.  If Zaltman is to […]

To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]

The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]

As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]

Globally, eCommerce revenue is expected to reach $7.4 trillion by 2025. Brands are flocking to eCommerce, with an estimated 12–24 million sites across the globe. As more brands compete for customers, the future eCommerce landscape could look completely different. Over the next few years, eCommerce is expected to undergo many changes. Social commerce is at […]

Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]

A semantic layer can help organisations bridge the gap between BI users and data science teams In the past, business analysts emphasised historical analysis while data science teams in an organisation attempted to surface exciting insights about the future. Business users make better decisions if they anticipate the future. Similarly, data scientists tend to build […]

From content creation to fraud detection and identifying errors in lab results, practical applications of GAN AI are many. And businesses aren’t shying away from exploring the technology In 2018, when Portrait of Edmond Belamy sold for an incredible $432,500, created by an algorithm fed with a data set of 15,000 portraits painted between the […]

Whether the metaverse takes off or fails yet again, one thing is certain – influencers have much to gain From a trip into outer space and a hike in the most dangerous parts of the Amazon forest to a front-row seat of Beyonce’s concert 1000 miles away, the metaverse can make the most extraordinary experiences […]