Martech

As gaming advertising takes centre stage, companies are now developing new measurement tools and metrics to increase brand confidence

Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]

Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]

The tech giant details its latest language model and AI Test Kitchen It looks like the future of computer-human conversations will be eerily similar to how humans talk, meaning more meaningful. In the last few years, Google has been focusing on making its products more natural, especially those involving communication. This includes new language processing […]

As global travel starts a return to pre-pandemic volume, competition for guest loyalty will be greater than ever. Here is how travel is looking at technology partnerships to maximise value and returns It’s time for bold moves. Last week, Expedia Group announced a new technology platform to provide the underlying online infrastructure for other companies […]

Brands must invest in an integrated martech stack that blends tools to create customer segments based on behaviour and engage with them accordingly. The Middle East market is rapidly becoming one of the hottest regions for eCommerce in the world. Several quantitative indicators and anecdotal evidence point to a future where online retail will become […]

For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]

Several SA businesses across industries work on innovative tech solutions for enhanced CX, higher ROI, and global expansion. Innovation will aid South Africa’s economic growth, said science and innovation minister Dr Blade Nzimande, who was recently on a week-long visit to Silicon Valley. According to the minister, over two-thirds of South African businesses are innovation-active. […]

How familiar are you with the various business benefits of a CDP? A dedicated CDP captures and cleanses data. It unifies data to create a single customer view. But the CDP’s talents don’t end there. From building loyalty and trust to increasing revenue, the business benefits of a CDP are many and varied. Eliminating data […]

Understanding what customers want and delivering it to them seamlessly is the perfect recipe for growth Technology can go all sorts of places, but design and focus on the end-user, gives it a greater purpose. Connecting with digital consumers in a micro-moment and how best to reach them can’t be emphasised enough, as brands have […]