Martech

The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand.

Over the past few years, we have seen an acceleration in the adoption of wearable medical technology. A new global study by Cisco AppDynamics has found that 47 per cent of consumers in the UAE currently use at least one wearable health technology device, and this number is set to increase, with 88 per cent […]

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favour For companies, the shirt or the shoe or anything else that did not fit the customer’s bill could turn out to be a trillion-dollar problem, one that involves logistical nightmare and […]

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that building brand loyalty starts with a great product that meets rational needs and builds brand trust. And those who talk about loyalty as just a program, fail to capture the […]

With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]

An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]

You will get from point A to point B on a scooter. However, if you drive the latest BMW, you will get from point A to point B while saving time, effort, and likely your hairdo. If you just use random tools and features, your ads will run; however, with the right ad tech stack, […]

Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]