Martech

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]

Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]

Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]

TLDR: Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it’s vital to understand how Knowledge Discovery in Database (KDD) can be an effective tool for marketers to make intelligent business decisions. Known as the happiest place on the Earth, Disney’s Animal Kingdom is the world’s largest […]

Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem

Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]

Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]

Dubai joins the ranks of Singapore, the United States, the United Kingdom, and El Salvador as it sets up regulations for virtual or crypto assets Governments across the countries have realised that virtual assets like crypto can not be ignored. Dubai has introduced crypto asset regulation, joining the ranks of Singapore, the United States, the […]

Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]

As the metaverse gains more traction, it brings a rise in marketing opportunities for businesses. This new platform, touted as the future of the internet, is a different approach to all things marketing, Pivotroots look at how brands should approach the metaverse and take advantage of its marketing opportunities. What is the metaverse? The metaverse […]