Martech

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]

You will get from point A to point B on a scooter. However, if you drive the latest BMW, you will get from point A to point B while saving time, effort, and likely your hairdo. If you just use random tools and features, your ads will run; however, with the right ad tech stack, […]

Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]

Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]

As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]

It's no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business.

Silicon Valley’s tech giants are placing large bets on the metaverse, but what precisely is it? The metaverse is envisioned as a next-generation internet where the actual and virtual worlds perfectly combine to produce immersive experiences, depending on who you ask. This metaverse, which is a tapestry of numerous technologies, creates 3D virtual environments where […]

With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]

Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this idea when it introduced a new concept of coffee subscriptions in 2020 — $8.99 a month for a bottomless cup of unlimited hot or iced coffee. It not only gratified every […]