Martech

The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]

The report findings revealed that People on Twitter aged 25-34 years saw the sharpest increase in the cost of living conversations On the one hand, brands are trying to use every trick in the book to boost sales; budget cuts are compelling consumers to rethink everything from buying electric vehicles to managing their retirement. Seventy-nine […]

Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation?

Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers’ expectations. For consumers, customer satisfaction is a package deal, a culmination of all processes and people representing your brand— contact centre agents, delivery assistants, or the social media team. This means that all the vendors […]

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]

Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]

Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]

TLDR: Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it’s vital to understand how Knowledge Discovery in Database (KDD) can be an effective tool for marketers to make intelligent business decisions. Known as the happiest place on the Earth, Disney’s Animal Kingdom is the world’s largest […]

Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem