As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.
A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.
As MarTech ecosystems mature, businesses are replacing partner quantity with quality. Here's why high-fit partner ecosystems are becoming the foundation of sustainable revenue growth and ecosystem-led marketing.
From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.
As AI reshapes customer engagement and fraud grows more sophisticated, businesses need more than identity resolution. Identity confidence is emerging as the foundation for trusted personalisation, security, and long-term customer relationships.
WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.
The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.
As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
As healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.
While translation enables global reach, brands are finding that true marketing impact depends on localisation, cultural relevance, and scalable content operations that preserve brand consistency across markets.
