In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth.
Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.
What would an ideal CX tech stack look like? Hassan Hamdan, Chief Technology Officer, Unifonic offers his insights on AI-powered solutions to increase CX performance and build engagement capabilities.
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise.
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.
Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point.
