Martech

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.

CASE STUDY: How the Hero Dubai Desert Classic scored a social media hole-in-one, boosting fan attendance by 75%...

A modern ecommerce strategy enhances operational efficiency, improves the customer experience, and strengthens your brand’s market presence. How do you know if your ecommerce strategy is working? Here’s how.

The future success of any mobile app depends on its ability to protect users without compromising the overall app experience. To this end, it is imperative to prioritise innovation and stay competitive…

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.

From personalised treatment plans to automating inventory management processes, with predictive insights, contextual intelligence (CI) can be the disruption brands need.

The concept of intent-based marketing isn't new; it has been discussed to the grave. From historical insights to real-time ones, the way marketers use intent data has rapidly evolved.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.