Martech

Consumers today have incredibly high expectations, so every misplaced landing page, extra checkout step, and delay increases the likelihood of them getting impatient and leaving the website. The right tools can help get the customer with unprompted discovery and personalised recommendations. 

YouTube's recent announcement to share advertising revenue with short video creators could be good news for brands. Will it create healthy competition among content creators? Will this encourage creators to create quality content, and what brands will gain from engaging short videos?

Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles with fake followings, identify patterns of interest and amplify brand messages Audiences are smarter than ever and less impressionable to cookie-cutter marketing tactics. If you are a brand that is looking […]

Consent Management Platforms can help marketing teams drive measurable results. As third-party cookies are phased out, it’s increasingly important to ask consumers to opt-in to sharing data directly, with the option to opt-out as easily.

Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor.

TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy.

Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space.

More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness?

Sixty-five to 75 per cent of established businesses’ workloads rely on legacy mainframe backends. This year they must move to the cloud and re-factor their digital offerings into cloud-native microservices to achieve the scale, agility, and reliability required for always-on digital experiences that can compete with digital disruptors like Amazon.ae In 2022, as with the […]

What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition of its rewards. Most large brands today have a rewards programme in place. This means that customers are choosing their favourites to deal […]