Martech

AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.

A new generation of customers, an evolved technology stack, with the continued philosophy of customer-centricity — what does the new marketing strategy look like for the BFSI sector?

“Monolith” platforms are unable to keep pace with the broader martech capabilities, and marketers are beginning to demand a new system that can lead to deprecation and/or migration of the current platform.

Aaryan Kapur, Group Head - Digital Marketing at Medcare Hospitals & Medical Centres and Aster DM Healthcare speaks about how to show users value in sharing their data, and the consolidation of healthcare experiences

Modern financing and consolidation of digital channels give consumers greater flexibility and convenience. It’s driven by flexible payments and super-apps. Can digital retail ride the wave?

Instead of paying for clicks or ads upfront, affiliate marketing allows businesses to pay a commission when affiliates bring real results. Think of it as having a team of online marketers who get rewarded based on their performance.

How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.

The power of comprehensive low-code development platforms to empower non-coding talent, bridge skill gaps, and revolutionise app development, ensuring business agility and long-term success in the ever-evolving enterprise landscape.

Sue Azari, ecommerce industry consultant, AppsFlyer, talks about multiple strategic endpoints that can help enhance user experience in the mobile commerce industry.

Generative AI democratises many aspects of content creation, opening new ways to create written material, illustrations, sound effects, special effects, etc.