Martech

Instead of paying for clicks or ads upfront, affiliate marketing allows businesses to pay a commission when affiliates bring real results. Think of it as having a team of online marketers who get rewarded based on their performance.

How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.

The power of comprehensive low-code development platforms to empower non-coding talent, bridge skill gaps, and revolutionise app development, ensuring business agility and long-term success in the ever-evolving enterprise landscape.

Sue Azari, ecommerce industry consultant, AppsFlyer, talks about multiple strategic endpoints that can help enhance user experience in the mobile commerce industry.

Generative AI democratises many aspects of content creation, opening new ways to create written material, illustrations, sound effects, special effects, etc.

Organisations that employ Net Trust Score often emerge as frontrunners in their respective sectors. David Hicks, Founder & President TribeCX Ltd; Owner & Chair of TMD, talks about the cornerstone of business excellence – trust.

More and more customers are looking for digital and self-service options. Our customer experience research finds that 41% of customers prefer digital first and the phone second.

Stefanie Pipenhagen, Senior Manager, CX Europe at Lemonade, talks about the modern customer, and how financial companies should have a fully digital DNA to get the most out of technology.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

From transforming video conferencing into enjoyable in-home experiences to leveraging AR/VR for travel and education, businesses are embracing technology to deliver delightful transactions without physical interactions.