Martech

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC, the acronym for Kentucky Fried Chicken, is the de facto chicken fast-food restaurant chain worldwide. Headquartered in Louisville, Kentucky, the journey of KFC goes from a backroom in the fuel station […]

MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low.  As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]

Customer loyalty has a significant impact on retailers and brands’ bottom lines – increasing customer retention rates by five per cent and increasing profits by 25 to 95 per cent, according to research by Bain & Company.

Marking the end of the Vibe Martech Fest’s Kingdom of Saudi Arabia edition was the annual Vibe Martech Awards (VMA) ceremony at VOCO, Riyadh.

The biggest obstacle is winning over the organisation and gaining its acceptance and support.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]

Saudi Arabia’s national flag carrier is all set to leverage artificial intelligence and emerging technologies to boost customer experiences in sophisticated and meaningful ways As Saudi Arabia looks to create an AI-powered, date-driven economy by applying cutting-edge AI solutions diversified across sectors, air transport is set to benefit from these plans greatly. In September 2022, […]

Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]