Martech

Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.

Martechvibe's upcoming webinar brings global industry leaders together to discuss the rise of super-apps in the BFSI industry, and the challenges of aligning people, processes and technology to make the most of it.

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

The marketing technology landscape in the region and globally is at an inflection point, with a renewed focus on customer privacy and the deprecation of the third party cookie. Vibe Martech Fest prepares marketers to build future-proof strategies.

Brands wooing for Gen Z attention make the common mistake of “trying too hard to be 'cool' without genuine authenticity”. Instead, customers value brands that align with their values, and make a positive impact

As the BFSI industry continues to innovate and re-imagine digital customer experience, are brands successfully driving ROI? John Woods, CRO at Zenus Bank reminds the industry that when demonstrating ROI, it’s important to present performance numbers too.

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.

In his book, Foundations For Customer Centricity, CX Rockstar James Dodkins shares primary learnings for a CXO looking to build a customer-centric organisational culture.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.

How website design can make or break the SEO for startups. SEO isn't just keywords, meta descriptions and search engines.