Martech

Marketers must move beyond merely being quick at adopting AI — to asking the right questions and using the data wisely to get the true value of ad spends.

Future MarTech Leader throws the spotlight on Varun Rastogi, Marketing Manager, Emirates Hospital

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

CDPs revolutionise marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air on CDP functionality, activation capabilities, and use cases for a seamless digital experience.

The Future MarTech Leader's initiative throws the spotlight on Hemal Anil Thakkar, Kitopi’s Marketing Manager

AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.

A new generation of customers, an evolved technology stack, with the continued philosophy of customer-centricity — what does the new marketing strategy look like for the BFSI sector?

“Monolith” platforms are unable to keep pace with the broader martech capabilities, and marketers are beginning to demand a new system that can lead to deprecation and/or migration of the current platform.

Aaryan Kapur, Group Head - Digital Marketing at Medcare Hospitals & Medical Centres and Aster DM Healthcare speaks about how to show users value in sharing their data, and the consolidation of healthcare experiences

Modern financing and consolidation of digital channels give consumers greater flexibility and convenience. It’s driven by flexible payments and super-apps. Can digital retail ride the wave?