Martech

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.

In his book, Foundations For Customer Centricity, CX Rockstar James Dodkins shares primary learnings for a CXO looking to build a customer-centric organisational culture.

Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers.

How website design can make or break the SEO for startups. SEO isn't just keywords, meta descriptions and search engines.

Co-located with Vibe Martech Fest – Rise Up is a first-of-its-kind summit for practitioners and aspiring CMOs looking to make their mark in the world of Martech. This stage will focus on how to win with emerging tech, trend-spotting, and building readiness for the future martech leader’s role.

Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.

First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.

Triya Govender, Head Of Marketing & Client Experience at Floatpays, talks about the central role of data in creating a more effective, human-centred client experience that drives retention and advocacy. 

This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.

Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.