Martech

What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition of its rewards. Most large brands today have a rewards programme in place. This means that customers are choosing their favourites to deal […]

Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]

Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as data-protection history is being written as we speak. How enterprises react towards data privacy from a compliance or trust-building approach will […]

What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy

This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]

These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]

2023 FUTURE SCOPE – We spoke to ten marketing and CX veterans who share advice for fresh talent on building a career, using technology to do your job better, and dealing with industry challenges in 2023 Where does marketing stop and tech begin? It doesn’t! When we say “technology in marketing,” the programmatic, AI-enabled automation […]

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year:  Back […]

2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]