Martech

What does the new customer journey look like due to the shift from linear to non-linear travel buying, and what does this mean for marketers? Learn how to engage emotional shoppers, leverage influential touchpoints, and adapt to shorter booking windows.

Unified analytics puts all your insights in one place and gives you independence in decision-making without having to rely on Data, Service and Social teams to provide crucial input.

Future MarTech Leader throws the spotlight on Judith Miranda, Marketing Manager at dmg events.

Martechvibe asks industry experts about the key qualities that a future martech leader should possess to remove their underdog tag and make it big.

Mohammed Al Saadoun, Online Marketing Lead in PPC & Apps at Al Shaya Group, on thinking from the customer’s point of view and building platforms that streamline the digital experience.

Martechvibe spoke to industry leaders about aligning marketing strategies with the broader goals of the business, recognising that data approach, growth, and profitability must strike a delicate balance.

Future MarTech Leader throws the spotlight on Sami Savanur, Digital Marketing Manager at Park Hyatt Abu Dhabi Hotel & Villas.

With wisdom garnered from two decades of working with martech stacks, Frans Riemersma, Founder, Martech Tribe discusses the impact of unambiguous martech processes.

Influencer marketing ROI goes beyond simple metrics like the number of likes or comments on a post. To assess the true ROI of influencer marketing, businesses need a sophisticated and data-driven approach.

Marketers must move beyond merely being quick at adopting AI — to asking the right questions and using the data wisely to get the true value of ad spends.