Martech

More and more customers are looking for digital and self-service options. Our customer experience research finds that 41% of customers prefer digital first and the phone second.

Stefanie Pipenhagen, Senior Manager, CX Europe at Lemonade, talks about the modern customer, and how financial companies should have a fully digital DNA to get the most out of technology.

Decision tree analysis finds applications in diverse sectors, from major retail chains launching new product lines to ecommerce platforms optimising marketing strategies.

From transforming video conferencing into enjoyable in-home experiences to leveraging AR/VR for travel and education, businesses are embracing technology to deliver delightful transactions without physical interactions.

Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.

Martechvibe's upcoming webinar brings global industry leaders together to discuss the rise of super-apps in the BFSI industry, and the challenges of aligning people, processes and technology to make the most of it.

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

The marketing technology landscape in the region and globally is at an inflection point, with a renewed focus on customer privacy and the deprecation of the third party cookie. Vibe Martech Fest prepares marketers to build future-proof strategies.

Brands wooing for Gen Z attention make the common mistake of “trying too hard to be 'cool' without genuine authenticity”. Instead, customers value brands that align with their values, and make a positive impact

As the BFSI industry continues to innovate and re-imagine digital customer experience, are brands successfully driving ROI? John Woods, CRO at Zenus Bank reminds the industry that when demonstrating ROI, it’s important to present performance numbers too.