AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?
Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.
AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.
The adoption of AI-powered marketing technologies will continue to grow within SEA, where companies are poised to invest 67% more in AI and Machine Learning as a part of their sentiment analysis strategy.
While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.
Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.
Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.
