Martech

AI and automation are unparalleled in studying patterns, but human insight is necessary to add the right context.

Retailers must modernise their order management systems if they are going to satisfy the needs of the digital-native shopper, especially during sales seasons.

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

The interactive instant messaging features of platforms like WhatsApp are transformative. The capabilities enable seamless, bi-directional experiences, enhancing customer interactions and reducing friction.

RCS also enables media-rich messages and more engaging two-way interactions with consumers via chatbots.

An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.