Martech

RCS also enables media-rich messages and more engaging two-way interactions with consumers via chatbots.

An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.

Steve Tan, VP & General Manager, EMEA/APAC at Airship discusses strategies to drive long-term customer loyalty, and maximise the business impact of mobile apps.

CASE STUDY: How the Hero Dubai Desert Classic scored a social media hole-in-one, boosting fan attendance by 75%...

A modern ecommerce strategy enhances operational efficiency, improves the customer experience, and strengthens your brand’s market presence. How do you know if your ecommerce strategy is working? Here’s how.

The future success of any mobile app depends on its ability to protect users without compromising the overall app experience. To this end, it is imperative to prioritise innovation and stay competitive…

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.

From personalised treatment plans to automating inventory management processes, with predictive insights, contextual intelligence (CI) can be the disruption brands need.