Martech

How brick-and-mortar stores use acquisitions to stay ahead in the digital age.

Customer Data Platforms have always helped brands and marketers to strategise their marketing efforts. Explore these 8 CDP innovations in 2023 that will be insightful to integrate into your Martech stack.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such as consolidation, dynamics of the "long tail" associated with small martech products, and composability.

While other industries are moving towards the super-app, banking and financial services are still struggling with the basics. How can product teams offer better CX to young customers? Martechvibe asked the experts.

Nicky Senyard, CEO and Founder of Fintel Connect talks about how the financial marketing industry faces challenges in navigating regulatory compliance and public sentiment while striving for effective communication.

Explore AI's transformative impact on customer journeys with insights from Kate Miller, EVP Strategy at Doceree. Learn how life science companies leverage AI for personalised HCP engagement, from segmentation to self-selection mechanisms.

Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs. 

Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.

Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning