Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work? Facebook, Twitter and Instagram are the top three most visited social media platforms after Google and YouTube. Social media platforms are a fertile ground for brands to […]
Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]
In good times and not-so-good times, it’s efficient businesses that hold themselves high above the surging waters It’s a myth that businesses that spend extravagantly grow faster than they spend cautiously. Well, there are plenty of examples to confirm that for every large successful company built on a spend-to-growth strategy, there are thousands who have […]
There are a few things brands should cherish more than loyal customers. A survey by CRO experts Invesp found that increasing customer retention by 5 per cent increases profits by an impressive 25-95 per cent. Also, loyal app customers drive three times as much revenue as other shoppers. So, when it comes to focusing your […]
There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]
The retail brand is improving in-store and online CX with technological advancements. With consumers adopting a multi-channel approach to retail shopping, Carrefour is making strides in technological adoption, keeping in view the changing shopping behaviour of customers. It launched customer self-checkout counters for those who prefer contactless physical shopping. It also has Scan&Go Mobile technology […]
We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
Darrell Alfonso’s latest book, The Martech Handbook, promises critical insights into tackling marketers’ biggest woes. Martech as an Industry The terms I would use to describe the Martech industry are: exciting, staggering, fast-growing, and a bit overwhelming. In 2019, Clickz estimated the value of Martech in the North American and UK markets as $65.9 billion, […]
An average person spent 100 minutes each day watching online videos in 2021, up from 84 minutes in 2020. With these numbers in place, no wonder marketers are striving to make themselves heard and seen on their dedicated YouTube channels. French footballer Thierry Henry, an assistant coach for the Belgium national team, recently participated in […]
To ensure that you don’t miss on technology advancements, here is our monthly round-up consisting of carefully chosen news stories. August has been a month of technical advancement across industries, from the cloud, NLP development, and cybersecurity to CX, digital banking transformation, and growth in the metaverse. Here is our monthly round-up of carefully selected […]
