Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.
Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.
Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.
Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
