From common pitfalls to real-time insights and the art of visualising performance, Charles F Manning, Chief Executive Officer & President at Kochava, deep dives into the brains and data behind successful ad strategies.
AI-augmented open-ends are revolutionising market research by combining the scale of quantitative surveys with the depth of qualitative insights — enabling faster analysis, richer feedback, and more strategic decision-making.
Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.
As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.
Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration
Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.
Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.
Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.
