Martech

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

Trust is rarely about the deployment of new technologies but more to do with the way data is stored and managed across the enterprise.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

Marketing leaders in 2024 project growth and expect it to continue through 2025, citing increased budgets and robust strategies as drivers for the coming year.

AI and automation are unparalleled in studying patterns, but human insight is necessary to add the right context.

Retailers must modernise their order management systems if they are going to satisfy the needs of the digital-native shopper, especially during sales seasons.

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.