Martech

Conventional wisdom tells us why NOT to duplicate features and tools but you’ll find plenty of good reasons to duplicate features. It is not a mistake. It is a best practice. It is by design. Composability seems to be at the heart of the fabric and nature of technology, especially in martech.

Companies are leveraging AI-driven contextual advertising with anonymous identifiers. This may slow digital ad spending in the short term but without a clear timeline for the cookie phase-out, it complicates long-term strategy planning, risking competitiveness and campaign effectiveness.

Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.

Causal AI is a breakthrough methodology for the marketing industry. At its core it’s simply the science of cause and effect. But it is enabling marketers to measure every marketing tactic continuously without the need for experiments or A/B testing.

Retailers are trapped by complexity and have no control over the challenge of balancing customer promises and fulfilment costs as they migrate to unfamiliar hybrid-retail paradigms. Retailers must modernise their order management systems. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture.

CASE STUDY: McDonald’s Hong Kong partnered with Google Analytics 4 to personalise its ads, which increased in-app orders by 550% in two months.

Martechvibe spotlights the top 15 CMOs who are at the forefront of innovation and transformation in this dynamic sector, where traditional markets intersect with burgeoning digital platforms.

About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.