Martech

In the current business climate, marketers should focus on payback periods and cash flow instead of traditional KPIs like LTV and CAC. This is because CFOs, CMOs, and investors are now focused on the bottom line and expect ROI windows to shrink.

Despite privacy concerns, customers are showing increased willingness to share their personal information in exchange for personalisation. What are brands doing wrong?

Martechvibe speaks to Rashid Khan, Chief Product Officer and Co-founder of Yellow.ai, about building the ideal conversation design tool to elevate a brand’s customer experience.

With scale and credibility sorted, luxury brands are in a unique position to experiment by exploring the versatile possibilities of AR.

Although martech investments continue to rise, martech utilisation is in the swamps. Read what experts have to say about maximising investments while reducing waste.

Future MarTech Leader initiative throws the spotlight on Abdennour Aktouf, Marketing and events specialist.

More than 50% of consumers are willing to share information on products they like in order to get personalised discounts. However, personalisation continues to be a challenge. What are brands missing?

Future MarTech Leader throws the spotlight on Deepak Kumar from Jazeera Airways

Mobile marketing is fast becoming the most effective channel of communication for brands as customers continue to show fondness for fast and convenient experiences. Read what experts have to say about the future of mobile marketing.

Uncover how SEO goes beyond marketing to cut costs and ensure compliance, becoming a powerful ally in brand discoverability and trust-building.