Martech

Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.

Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning

Social listening enables companies to understand customer sentiment, identify emerging trends, and proactively address concerns, fostering stronger brand resonance and driving business success.

How can brands integrate Generative AI in their marketing functions to elevate customer experiences?

Built on OpenAI’s ChatGPT, Lucidya’s Luci gives an insight into what you should look for in an efficient AI-powered virtual assistant.

Future MarTech Leader initiative throws the spotlight on Fakhruddin Bagidorawala, Retention Marketing Specialist at Al-Dawaeya Pharmacy.

How are digital-first startups and brands evolving in Saudi Arabia to bring a wave of digital transformation to the country?

As the nominations pour in for the “Do You Know A Future Martech Leader?” initiative, here is a preview of the next shortlisted candidate.

In the current business climate, marketers should focus on payback periods and cash flow instead of traditional KPIs like LTV and CAC. This is because CFOs, CMOs, and investors are now focused on the bottom line and expect ROI windows to shrink.

Despite privacy concerns, customers are showing increased willingness to share their personal information in exchange for personalisation. What are brands doing wrong?