Poor data utilisation impacts member value understanding and personalisation, raising the possibility of attrition due to inadequate interaction. Brands that evolve their loyalty strategy to create more personalised, engaging experiences for their consumers are the ones who will thrive in the new, more fragmented marketing landscape. Data-driven loyalty strategies allow marketers to drive impact at […]
Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]
Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]
With the ongoing FIFA World Cup Qatar 2022, is your company prepared to take advantage of its incredible marketing opportunity? The region is seeing a huge influx of visitors and fans, and with the world’s attention firmly focused here, brands are gearing up to take advantage of this major opportunity. For mobile marketers, in particular, […]
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search by making search more relevant to the purchasing process In an effort to capitalise on the anticipated online shopping season traffic, tech giant Google recently unveiled nine new shopping tools. Google […]
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
Powered by Vonage APIs, the ExamRoom.AI platform handles 3 billion subscribed minutes every month and has already supported 8 million test takers completing their exams. Vonage, a provider of cloud communications helping businesses accelerate their digital transformation, announced that ExamRoom.AI, the AI-based proctoring software, is using the Vonage Communications Platform to provide reliable and scalable […]
Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus amid changing dynamics, adapt to customer needs, and adjust priorities alongside expectations. Dell made a decisive change in its programmes and adopted uniformity in language and procedure, carried out team reorganisation […]
Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts, first, in loss of opportunity of spending growth on disengaged members; second, in lack of returns on investments made in loyalty liability In August this year, a McDonald’s customer ordered his […]
