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Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.

As AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.

Anthony Rotio on why experiments must become durable memory, why warehouse‑native CDPs beat stale copies, and the limits he won’t compromise to chase automation.

Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.

The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.