Global

Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

The latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.

ReelShort and its rivals didn't win on story alone. Their real edge is a data-driven acquisition and monetisation engine built like a game.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

Analysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

Right now, AI defaults to a textbook approach that isn't always pragmatic or takes into account interesting context or human taste, says Martina Lauchengco, Author of LOVED, where she talks about how to rethink the marketing of tech products. “The winners will have systems that do a better job on that.”

The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season