Global

The Buy Box shifts in minutes. Stockouts hit search rankings for weeks. Retail media runs on real-time auctions. And most brands are still checking in once a week.

People aren't afraid of autonomous systems. They're afraid of unaccountable ones. The answer isn't less autonomy. It's autonomy that's been earned, says John Kim, CEO of Delight.AI & Sendbird.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.

How brick-and-mortar stores use acquisitions to stay ahead in the digital age.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such as consolidation, dynamics of the "long tail" associated with small martech products, and composability.