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AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

MARKETING IN UNCERTAIN TIMES: Hitesh Singh, Global Growth Marketing Lead at Singapore-based BandLab Technologies advises marketers to look at dialling back vanity metrics that look impressive but don't directly impact growth.

Consumers demand "wow" experiences that are personalised, fast, and secure. Is AI the key to delighting them & boosting loyalty? Find out now.

Adopting a unified CXM platform is not just a technological upgrade but a strategic move that can revolutionise CX. Find out why.

The adoption of AI-powered marketing technologies will continue to grow within SEA, where companies are poised to invest 67% more in AI and Machine Learning as a part of their sentiment analysis strategy.

While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.

Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]