It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.
Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.
Agentic AI is redefining customer support by delivering personalised, reliable experiences at scale—building loyalty through speed, memory, and meaningful interactions.
AI-augmented open-ends are revolutionising market research by combining the scale of quantitative surveys with the depth of qualitative insights — enabling faster analysis, richer feedback, and more strategic decision-making.
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise.
Modern contact centres need to add intelligence not only in the way it deals with customers but also with agents says Einat Weiss, Chief Marketing Officer at NICE Systems There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating […]
It’s no secret that today’s customers expect highly-personalised, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a ‘must-have’ for brands looking to have a competitive edge in the battle for customer loyalty. Using conversational AI to field basic customer queries is often an accessible starting point for brands. […]
