CDP

Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world.

Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation?

TLDR: Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it’s vital to understand how Knowledge Discovery in Database (KDD) can be an effective tool for marketers to make intelligent business decisions. Known as the happiest place on the Earth, Disney’s Animal Kingdom is the world’s largest […]